basicecon.org

Basic Econ was an experimental social movement inspired by Tom Steyer's visit to Stanford last year. The idea is simple: solar energy is already profitable, and already makes economic sense. While the movement got some attention, especially after a 3am guerrilla marketing poster run, it never developed into something greater than a website and an idea.

However, Basic Econ was a great case study in developing modern branding for social movements. I will leave you with some of our Stanford-specific posters: